The famous reasons for starting a business in Africa is for income and survival. Most people go to business to stay alive and to be able to pay their bills. Half a century ago, this may have been a good reason to start a business. In today’s world there is more to business than making both ends meet.
The world today has become a very exciting and complex system. If your sole motive to start a business is to pay your bills, you will soon run out of business. Many people can now access your products and services any where in the world and they can pay for it immediately especially online.
This days, competition in business is no longer about the next-door shop, it has assumed global dimension. This implies that your ability to manage and grow your business successfully is beyond just supplying goods and services, it is about satisfying your customers and keeping them loyal to you and your brand. Giving them no new reasons to shift to competitors either home or abroad.
Superior products, superior performance, superior customer service and innovation has become critical to succeeding in business. Once you become arrogant because your business appears to be doing well and begin to disrespect your customers, your business will naturally begin to die.
This is time to change your mindset about business, you may need to change your attitude to business. The business world is evolving, you need to adjust to remain relevant in business.
Operate locally but think global, that is the winning way in today’s business world. Something you consider so little could cost you very much.